Excellence Enabled 2025

Discover industry insights, AI innovations, and breakthrough ideas driving enablement. Keep scrolling to watch it all.
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Expertise

AI trends, tools, and tactics for 2025

Forecast: Insights on How AI Is Transforming Sales

Stay ahead of the curve as Hendrik Isebaert, Showpad’s CEO, shares a compelling vision for the role of AI in sales enablement, based on a new global survey. Discover three transformative ways AI will reshape sales in 2025 — and how Showpad is defining what’s next for enablement. 

Reveal: First Look at Showpad Assist

Experience the next big leap in enablement innovation with Bram De Geyter, Showpad’s VP of Product and Technology. Find out how the new product Showpad Assist is designed to synchronize with the way sellers already work — and why it’s a critical tool for revenue teams looking to excel.

Inspiration: Enterprise AI in Action

Listen in as Grace Bacon, Showpad’s VP of Global Marketing, leads a discussion with Showpad customers from energy, entertainment, and healthcare on their companies’ AI journeys. Hear what’s driving results now, what challenges remain, and what AI possibilities are on the horizon.

What to expect:

1. The AI playbook for 2025

Zoom out to explore the bigger picture of AI in enablement. Hendrik Isebaert, Showpad’s CEO, will reveal three pivotal ways AI is set to shape enablement in 2025 and how Showpad is driving the path forward on a global scale. 

2. Behind the scenes of Showpad innovation

Get an inside look at AI from Showpad. Bram De Guyter, VP of Product and Technology, will introduce Showpad Assist, giving you an exclusive first look at how it’s built to make a real difference for sellers in the field.

3. AI in Action

Tune in to real talk from the sales enablement frontlines. Grace Bacon, VP of Global Marketing at Showpad, will lead a customer panel sharing advice on AI adoption — from successes and challenges to future possibilities and lingering questions. 
“Sellers who embrace AI don’t just work differently — they win differently.”
Hendrik Isebaert | CEO of Showpad
INNOVATION

The latest evolution in enablement-driving AI

Meet Showpad Assist — your always-on sales assistant. It’s the embodiment of what AI in sales enablement must do: empower account management teams to do their best work. Not by replacing them, but by partnering with them.

Get to know how the latest AI innovation amplifies sellers’ expertise, transforming every phase of the buying journey into actionable intel for sales leaders.
Showpad Excellence Enabled
Plan
Get reliable information to approach every deal with confidence.
Engage
Capture meeting insights in the background to stay fully present with the customer. 
Prepare
Receive the right materials to align your pitch to each buyer’s needs.
Follow up
Get timely and tailored action items to keep deal momentum alive. 
Plan with precision by focusing on what truly matters to your customers.
Great planning begins with deep customer understanding. Showpad Assist provides account managers with real-time insights and reliable information to identify customer needs, equipping them to prioritize high-impact opportunities and approach each interaction with confidence.
Prepare smarter with materials tailored to your customer’s unique priorities.
Hyper-personalized customer interactions require thoughtful preparation. Showpad Assist curates and delivers spot-on content suggestions and suggested talking points — customized to align with each customer’s goals — so sellers can focus on crafting meaningful engagement strategies.
Engagefully by focusing on the relationship, not the admin work.
Account managers thrive when they can concentrate on building connections. Showpad Assist captures meeting insights quietly in the background, so sellers stay present and focused on fostering trust and driving conversations forward.
Follow up in a timely and actionable way to keep momentum going. 
Consistent, personalized follow-up is the foundation of strong customer relationships and better account insights. Showpad Assist automates next steps, drafting emails, updating the CRM, and ensuring every action aligns with the seller’s goals. The result? A seamless follow-up process that boosts momentum and provides sales leaders with sharper visibility into what drives success.
Plan with precision by focusing on what truly matters to your customers.
Winning deals begin with deep customer understanding. Showpad Assist delivers real-time insights and reliable information to uncover customer needs. It helps account managers prioritize high-impact opportunities and engage with confidence.
Prepare smarter with materials tailored to your customers’ priorities.
Hyper-personalized buyer interactions require thoughtful preparation. Showpad Assist curates and delivers spot-on content suggestions and recommended talking points. Recommendations are customized to align with each customer’s goals — so sellers can focus on crafting meaningful engagement strategies.
Engage fully by focusing on the relationship.

Account managers thrive when they can concentrate on building connections. Showpad Assist captures both virtual and in-person meeting insights in the background, from presented content to whiteboard sessions. This ensures sellers concentrate on fostering trust and driving conversations forward.

Follow-up in timely, actionable ways to keep momentum going.

Consistent, personalized follow-up is the foundation of strong customer relationships and better account insights.

Showpad Assist automates next steps, drafting emails, updating the CRM, and ensuring every action aligns with the seller’s goals. The result? A seamless follow-through that boosts momentum and provides sales leaders with sharper visibility into what drives success.

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“Empowered by an AI agent through the complete customer journey, sales leaders now have greater visibility into field activity to make smarter moves for their entire revenue team.”
Bram De Geyter | VP of Product and Technology at Showpad
Insights

The now and next of AI for sales success

New findings reveal how sellers and sales leaders are already using AI and are expecting AI to transform their workflows and elevate their performance. With insights from sellers and enablement leaders from around the world, the data shows how AI can improve customer outcomes without losing the human touch. These findings are critical to prepare your teams to thrive in the next era of AI.  
Check out the full report

Sellers using AI daily or weekly are 20% more likely to expect to hit or exceed their quota compared to non-users.

Source: Showpad / Dynata
COMMUNITY

Join The Rev today!

The Rev is our exclusive Showpad customer community. It’s a space designed to empower and connect individuals — like you — to drive revenue growth and enablement expertise in your own orgs. Join the conversations around AI and learn how other leaders are using it to prepare their teams to thrive in 2025.

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