Imagine a seller who once spent hours every day buried in busywork, now free to focus on what matters: building connections with buyers. That’s not a hypothetical future — it’s happening now.
Five years ago, AI in sales meant little more than scheduling meetings and automating data entry. Today, it’s revolutionizing sales — not by replacing sellers, but by amplifying their effectiveness.
The findings from our global survey of nearly 700 sales professionals across the globe, spanning industries like Manufacturing, Medical Devices, and CPG, underscore a compelling trend. AI isn’t just changing how sales teams work, it’s helping them succeed: sellers who use AI are 20% more likely to hit or exceed their quotas compared to non AI users.
In short: The tech that started as merely a novel time-saver has quickly evolved into a business-critical deal-maker — by making selling more, not less, human.
Sellers using AI daily or weekly are 20% more likely to expect to hit or exceed their quota compared to non-users.
The AI Advantage: How Sales Teams Are Winning with ai in 2025