Break the mould of the typical conference defined by beige carpets and windowless ballrooms. Come together at OXO2 along the creative stretch of London’s South Bank. With city and river views, the repurposed industrial space is a fitting spot for new ideas in enablement.
Get a peek inside the sessions.
Revenue execs never get a break from the C-suite’s ROI inquiries, and the impact of enablement — initiatives, teams, and expenses — are no exception. In this hands-on workshop led by Vanessa Metcalf, VP of Revenue Enablement and star of our Lessons in Excellence video series, you’ll roll up your sleeves and apply a value realization framework built to speak the language of the boardroom. You’ll leave with a persuasive narrative ready to put into action the very next day.
Put down the B-school books and set aside theory. Instead, get a candid walkthrough of an enablement initiative — from messy starting point to measurable business impact. Whether an ABM push, M&A pivot, or shift to services-selling, the real-world experiences of fellow revenue leaders offer a front-row seat to what worked (and what didn’t) along the way. Come for the playbook, stay for the pitfalls.
Buying B2B AI is easy. Even unavoidable in 2025. Reaping bottomline results from it is another story. In this interactive session, assess your company’s AI readiness through a live diagnostic and see how your results stack up against your peers. Walk away with a clear-eyed view of where your org stands and the next steps, from better data hygiene to field-ready workflows, to align your systems, people, and processes to unlock AI’s potential across sales, marketing, and enablement.
AI investments rarely underperform because the software is flawed. They fail because the rollout is: aimless pilots, superficial training, metrics no one knows how to find. Flying in from the tech capital of Belgium, Showpad’s Bram De Geyter, unpacks common go-to-market missteps with AI, then leads a peer exchange on how to avoid them. You’ll get ideas on how to embed AI into critical workflows, accelerate adoption (even excitement!), and drive impact where it matters: in front of the customer.
Go off-script with other execs across healthcare, medical devices, and manufacturing throughout the London workshop.
We’re seeking 50 leaders across marketing, sales, and enablement who are passionate about advancing their fields and eager to share their insights in an all-day learning environment.
Our team will review all applications, and you will receive a confirmation email within 3 business days if you’re selected to attend.
If we are unable to accommodate your application, you’ll be offered exclusive access to select session learnings and invitations to future virtual events.
Excellence in the Field is a one-day, exclusive workshop dedicated to turning your revenue ambitions into real-world excellence. It will bring together approximately 50 revenue leaders to take part in the free-flowing of enablement ideas, genuine industry connections, and small-group discussions.
Excellence in the Field is for marketing, enablement, and sales leaders who are passionate about advancing their fields and eager to share their insights in an all-day, collaborative learning environment. This is your chance to be in the room where the next wave of revenue leadership is taking shape and showcase your own ideas among a handpicked group of peers. If you’re pushing for impact, experimenting with AI, or rethinking how your teams go to market, this event is built for you.
Attendance is by application so we can keep the event intimate and relevant, including a balance of professional expertise and industry backgrounds. After our team reviews your application, you will receive a response within 3 business days.
All Excellence in the Field events are free to attend, with breakfast, lunch, and happy hour provided. You’ll get access to a full-day of expert-led sessions and moderated workshops, networking with peers, and a takeaway Field Guide with learnings from the day.
Programming is built around real challenges and real solutions — from proving enablement ROI to building AI-ready teams. Phase 1 of the agenda is posted above; more sessions will be revealed leading up to the live event on
18 November 2025.
Yes — we’ve created a customizable justification letter to help you secure internal approval to attend. It outlines the value of the event, what you’ll gain, and how it ties back to strategic priorities like AI adoption, field readiness, and measurable business impact.
