The exclusive workshop that turns  enablement
ambitions into real-world excellence

enablement

sales

marketing

enablement

The exclusive workshop
that turns  enablement
ambitions into real-world excellence: London

enablement

sales

marketing

enablement

Join us

London
18 November 2025
OXO2
Discover Excellence in The Field in
Other cities
London
November 18, 2025
Boston
September 23, 2025
Los Angeles
2026
Cologne
2026

This is what excellence looks like

FEATURED SPEAKERS: LONDON

Field-tested excellence from our customers

Pedro Correia | IFF
Pedro is the Global Digital Director leading marketing-driven digital and sales transformation at the fragrance and flavors giant by integrating tech and optimizing processes. He’ll share how his team harnessed Showpad to drive revenue growth through cross-selling and upselling with an interactive app that empowers sellers to find the right products on the fly.
Daniel Ruiz | IFF
As the Digital Activation Manager at IFF, Daniel drives initiatives with AI and intelligent tech to streamline operations, elevate the customer experience, and unlock productivity and data-driven decision-making. Daniel will dive into each step his team took to create a dynamic, branded Showpad environment that helped sellers navigate the full product portfolio.
Coral Banks | RS Group
Coral is the Head of Marketing & Solutions Proposition at RS Group, where she leads EMEA sales enablement and marketing strategy for this global distributor of industrial maintenance, repair, and operations products and services. Coral will share how she used guided selling and sales playbooks on Showpad to transform her org from a product distributor into a consultative, solutions provider.
Lucy Baker | Just Eat Takeaway
Lucy, Senior Sales Operations Manager at Just Eat Takeaway, started the on-demand delivery service’s regional enablement function from the ground up; she now oversees programs, change management, sales tools, incentives, and events. Lucy will share how Just Eat transformed complex forecast data into the company’s user-friendly app to help sellers instantly prove value with their restaurant customers.
Dan Prest | CooperVision
Dan is a Senior Digital Marketer at the world's leading contact lens manufacturer. He specializes in delivering omni-channel digital transformation and execution across complex B2C, B2B, and B2B2C environments. Dan will show how his team successfully utilized Showpad to prove the value realization of their enablement investment.
Shaun Revill | Gripple
As the Marketing Director at Gripple, the market-leading manufacturer for construction and agricultural solutions, Shaun focuses on developing effective go-to-market strategies. Shaun will detail how Gripple demonstrates tangible value from his marketing team’s efforts, connecting investments to commercial outcomes.
Shaun Revill | Gripple
As the Marketing Director at Gripple, the market-leading manufacturer for construction and agricultural solutions, Shaun focuses on developing effective go-to-market strategies. His marketing team works across diverse sectors to drive revenue growth. Shaun will detail how Gripple demonstrates tangible value from his team’s efforts, connecting investments to commercial outcomes.
Rod Banner | Positive Change Group
Rod Banner is the AI Czar at Positive Change Group and a seasoned tech entrepreneur, pioneering the strategic application of generative AI to streamline operations and craft business narratives. Rod will join a panel focused on the immediate, actionable steps organizations must take today to prepare and build the high-performance revenue teams of the future.
Driven by shared curiosity and leadership experience, this is where candid conversations happen — and where business breakthroughs take root.”
Hendrik Isebaert, CEO of Showpad
Agenda: London

Where business-as-usual takes the day off

Break the mould of the typical conference defined by beige carpets and windowless ballrooms. Come together at OXO2 along the creative stretch of London’s South Bank. With city and river views, the repurposed industrial space is a fitting spot for new ideas in enablement.

Get a peek inside the sessions.

Analysis > Assumption: The Metrics Playbook for Proving Value and Driving Revenue

If you want your sales org to train, pitch, and close like champions, every move must be grounded in data. In this session, Vanessa Metcalf, VP of Revenue Enablement at Showpad, reveals how to use analytics to make business decisions, including knowing which content drives deals, how DSRs improve win rates, and why continuous learning builds all-star sellers. Vanessa underscores this with a sidelines customer chat on how they use Showpad’s value realization framework to prove impact.

How I Built This: Showpad Customer Spotlights

Put down the B-school books and set aside theory. Instead, get candid walkthroughs of enablement initiatives from A to Z, as told by Showpad customers, including leaders from manufacturing solutions giant RS Group and IFF, a global leader in flavor, fragrance, food ingredients and bioscience. Whether an AI pilot, ABM push, or shift to services-selling, their experiences offer a front-row seat to what worked (and what didn’t). Come for the playbooks; stay for the pitfalls.

The 6 Biggest AI Mistakes You’re Making in the Field

AI investments rarely underperform because the software is flawed. They fail because the rollout is: aimless pilots, superficial training, buried data. Showpad’s resident AI expert Bram De Geyter unpacks common go-to-market missteps with AI, and leads a peer exchange on how to avoid them. He’ll share what works when embedding AI into critical workflows, and demo Showpad Assist — the first AI agent for field sales. You’ll get a first look at what’s next on the Showpad AI roadmap and preview the vision for Showpad Assist.

AGENDA: LONDON

Where business-as-usual takes the day off

Break the mould of the typical conference defined by beige carpets and windowless ballrooms. Come together at OXO2 along the creative stretch of London’s South Bank. With city and river views, the repurposed industrial space is a fitting spot for new ideas in enablement.

The morning
Welcome Remarks
Showpad’s new leader will share his exciting vision for the future of revenue teams. He’ll provide his personal perspective on how Showpad’s recent merger is a pivotal moment, offering greater value for customers and accelerating innovation in revenue effectiveness.
Apratim Purakayastha
CEO, Showpad
Enter the Operating System of Excellence
Your revenue engine is fragmented, and that burden of siloed systems is being felt on your bottom line. Showpad Advisor Hendrik Isebaert explains how AI is the unifier revenue teams have been waiting for — with the power to make content dynamic, data predictive, and workflows intelligent.
Hendrik Isebaert
Advisor, Showpad
First Look: Showpad’s AI-Powered Platform
Get an exclusive preview of Showpad's latest and upcoming AI-powered product suite. Our SVP of Product & Technology will reveal how we’re both streamlining and strengthening the seller workflow — from onboarding to close.
Bram De Geyter
SVP of Product & Technology, Showpad
In Good Company: Curated AI Roundtables
These small-group conversations with others in your role focus on how AI is (or isn’t yet) reshaping your team’s efficiency, effectiveness, and workflows. Whether managing content strategy as a marketer or developing learning programs as an enablement lead, you’ll leave empowered with ideas on how to unlock power from AI.
Jay Burrous
VP of Global Sales, Showpad
Andrea Cenko
Senior Director of Customer Engagement, Showpad
Ben Calfee
VP of Global Customer Growth, Showpad
Hendrik Isebaert
Advisor, Showpad
Vanessa Metcalf
VP of Global Revenue Enablement, Showpad
Bernd Leger
CMO, Showpad
Apratim Purakayastha
CEO, Showpad
Mike Maggio
VP of Sales, Showpad
Is Your Sales Org Really Ready for AI?
Assess your company’s AI readiness through a live diagnostic and see how your results stack up against peers. We’ll focus on what “good” AI maturity looks like, then dive into the assessment, measuring where your team falls across level of adoption and completeness of infrastructure.
Paul Anderson
VP of Solution Engineering, Showpad
Jam Session: Designing the Future of AI in Commercial Excellence
Where should AI go next in your field? You decide. In this interactive workshop, attendees will collaborate in role-based groups to identify today’s biggest revenue team challenges — and brainstorm the AI-powered solutions to solve them. You’ll debate, design, and pitch your best ideas live to the audience.
Alin Sneha
International Facilitator & Consultant
Kirsty Lewis
International Facilitator & Founder, School of Facilitation
The afternoon
How I Built This: Showpad Customer Spotlights
Get candid walkthroughs of enablement initiatives from A to Z from revenue leaders in manufacturing and chemicals. Whether a cross-sell push or a shift to services-selling, their common use cases offer a front-row seat to what content management initiatives worked (and didn’t) in real life. Come for the playbooks; stay for the pitfalls.
Ben Calfee
VP of Global Customer Growth, Showpad
Coral Banks
Head of Marketing & Solutions Proposition EMEA, RS Group
Pedro Correia
Global Digital Director, IFF
Daniel Ruiz
Digital Activation Manager, IFF
Lucy Baker
Senior Sales Operations Manager, Just Eat Takeaway
Analysis > Assumption: The Metrics Playbook for Proving Value and Driving Revenue
If you want your sales org to train, pitch, and close like champions, every move must be grounded in data. Learn how to use analytics to make business decisions, including knowing which content drives deals, how DSRs improve win rates. We’ll underscore this with a customer chat on how they use Showpad’s value realization framework to prove impact.
Vanessa Metcalf
VP of Revenue Enablement, 
Showpad
Dan Prest
Senior Digital Marketer, CooperVision
Shaun Revill
Marketing Director, Gripple
Vision to Execution: Building Revenue Teams for the Future
In this dynamic panel, enablement, marketing, and sales leaders will unpack what it takes to build the revenue team of the future — one that’s data-driven, AI-empowered, and customer-obsessed. They’ll explore how organizations are re-architecting their people, processes, and platforms to stay ahead of new market dynamics.
Vanessa Metcalf
VP of Revenue Enablement, 
Showpad
Kunal Pandya
VP of Global Revenue Enablement, Corsearch
Andrea Cenko
Senior Director of Customer Engagement, Showpad
CEO POV: An Insider’s Outlook on Enablement for 2026
Showpad’s incoming and outgoing CEOs sit down for an informal discussion, including Apratim’s background in L&D software, his reasons for joining Showpad, and initial plans for breaking into a new category. Plus he’ll share what he’s learned from Showpad customers in his first month in the role.
Apratim Purakayastha
CEO, Showpad
Hendrik Isebaert
CEO, Showpad

The meaningful moments in between

Go off-script with other execs across healthcare, medical devices, and manufacturing throughout the London workshop.

Warm-Up
Fuel up with breakfast, connect with regional peers, and soak in the London skyline as you get ready to dive in.
Midday Huddle
Whether you’re hungry for connection, a product deep-dive, or a team touchbase, we’ve got you covered with a lunch zone that works for you.
Post-Game Report
Wrap the day on the patio with bespoke cocktails from our AI mixologist. Can’t make the full day but want to join the happy hour? Register here.
18 November 2025
8AM - 6PM GMT
OXO2
OXO Tower Wharf
Barge House Street, Level Two
London, UK

Join us

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REGISTRATION

Ready to join us in the field?

We’re seeking 50 leaders across marketing, sales, and enablement who are passionate about advancing their fields and eager to share their insights in an all-day learning environment.

Our team will review all applications, and you will receive a confirmation email within 3 business days if you’re selected to attend.

If we are unable to accommodate your application, you’ll be offered exclusive access to select session learnings and invitations to future virtual events.

18 November 2025
8AM - 5PM GMT
OXO2
OXO Tower Wharf
Barge House Street, Level Two
London, UK
ROI OF ATTENDINg

Invest in a single day. Get months of enablement advantage.

Unscripted Executive Exchange
Ditch the formal presentations. Instead, collaborate with 50 other tenured revenue leaders in off-the-record R&D, from hard-won lessons to first-hand challenges in the fast-changing field of enablement. Think: topics collectively keeping go-to-market execs up at night.
Peer-Driven Problem-Solving
Replace awkward networking with lively knowledge-sharing over lunch and happy hour, learning the big and small moves high-performing sales, marketing, and enablement teams are doing differently. Bonus: Get behind-the-scenes access to Showpad’s product roadmap.
Business Beyond the Buzzwords
Move beyond canned spiels and passive listening with 8 hours of small-group discussions and incisive panels. Uncover the strategic frameworks, field-tested implementations, and everyday best practices advancing commercial excellence.
In
Unfiltered convos
Cross-functional fieldwork
Actionable advice
Out
Polished pitches
Silo’ed,
one-way lectures
Abstract theory
Driven by shared curiosity and leadership experience, this is where candid conversations happen — and where business breakthroughs take root.”
Hendrik Isebaert, CEO of Showpad
FIELD GUIDES: London

Meet the minds behind the movement

Kunal Pandya
VP of Global Revenue Enablement | Corsearch + Founder of Sales Velocity Labs
Homebase: London, United Kingdom
‍Field of expertise: Scaling global revenue enablement programs by empowering enablement professionals to drive measurable revenue outcomes and become strategic leaders.
Apratim Purakayastha
CEO | Showpad
Homebase: Boston, Massachusetts
‍Field of expertise: Leading technical and operational organizations delivering strong operating performance, specializing in scaling large enterprise subscription and consumer software businesses.
Bernd Leger
CMO | Showpad
Homebase: Boston, Massachusetts
‍Field of expertise: Advancing global marketing functions and developing high-impact go-to-market strategies that drive market share and major revenue growth.
Andrea Cenko
Senior Director of Customer Engagement | Showpad
Homebase: Hoboken, New Jersey
‍Field of expertise: Elevating customer health and engagement — from streamlining operations and shaping processes, to turning customers into advocates.
Paul Anderson
VP of Solution Engineering | Showpad
Homebase: Chicago, Illinois
‍Field of expertise: Shaping solution strategies that last and streamlining operations through process design, automation, and SaaS integrations. Now applying that precision lens to AI readiness.
Ben
Calfee
VP of Global Customer Growth | Showpad
Homebase: Austin, Texas
‍Field of expertise: Driving revenue with precision — from value selling and customer-loyalty strategies to pricing, partnerships, and leading large-scale sales transformations.
Bram
De Geyter
SVP of Product & Technology | Showpad
Homebase: Ghent, Belgium
‍Field of expertise: Concepting customer-centric technical solutions for pragmatic revenue impact — from writing the first lines of Showpad’s mobile code to crafting the global product vision.
Vanessa 
Metcalf
VP of Revenue Enablement | Showpad
Homebase: Toronto, Ontario
‍Field of expertise: Evangelizing that enablement is not a “nice-to-have” support function but a non-negotiable, revenue-driver — using her tenure in SaaS, sales, and rev ops as frontlines proof.
Doug Grigg
CRO | Showpad
Homebase: Rye, New York
‍Field of expertise: Driving growth across every corner of go-to-market — from decades in enterprise software leadership to uniting sales, marketing, enablement, and customer teams today.
Hendrik Isebaert
Advisor | Showpad
Homebase: Ghent, Belgium
‍Field of expertise: Understanding the field because he’s walked it — from on-the-ground seller to go-to-market strategy and revenue leadership, all the way to CEO.
FAQs

What else should you know?

What is Excellence in the Field?

Excellence in the Field is a one-day, exclusive workshop dedicated to turning your revenue ambitions into real-world excellence. It will bring together approximately 50 revenue leaders to take part in the free-flowing of enablement ideas, genuine industry connections, and small-group discussions.

Who is Excellence in the Field for?

Excellence in the Field is for marketing, enablement, and sales leaders who are passionate about advancing their fields and eager to share their insights in an all-day, collaborative learning environment. This is your chance to be in the room where the next wave of revenue leadership is taking shape and showcase your own ideas among a handpicked group of peers. If you’re pushing for impact, experimenting with AI, or rethinking how your teams go to market, this event is built for you.

Why must I apply to attend?

Attendance is by application so we can keep the event intimate and relevant, including a balance of professional expertise and industry backgrounds. After our team reviews your application, you will receive a response within 3 business days.

What’s included if I’m accepted?

All Excellence in the Field events are free to attend, with breakfast, lunch, and happy hour provided. You’ll get access to a full-day of expert-led sessions and moderated workshops, networking with peers, and a takeaway Field Report with learnings from the day.

What kind of content should I expect?

Through single speakers, panels, and interactive diagnostics, roundtables, and demos, programming is built around real challenges and real solutions — from proving enablement ROI to building AI-ready teams.

Do you have a justification letter I can use to get internal approval?

Yes — we’ve created a customizable justification letter to help you secure internal approval to attend. It outlines the value of the event, what you’ll gain, and how it ties back to strategic priorities like AI adoption, field readiness, and measurable business impact.

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