Break the mould of the typical conference defined by beige carpets and windowless ballrooms. Come together at OXO2 along the creative stretch of London’s South Bank. With city and river views, the repurposed industrial space is a fitting spot for new ideas in enablement.
Get a peek inside the sessions.
If you want your sales org to train, pitch, and close like champions, every move must be grounded in data. In this session, Vanessa Metcalf, VP of Revenue Enablement at Showpad, reveals how to use analytics to make business decisions, including knowing which content drives deals, how DSRs improve win rates, and why continuous learning builds all-star sellers. Vanessa underscores this with a sidelines customer chat on how they use Showpad’s value realization framework to prove impact.
Put down the B-school books and set aside theory. Instead, get candid walkthroughs of enablement initiatives from A to Z, as told by Showpad customers, including leaders from manufacturing solutions giant RS Group and IFF, a global leader in flavor, fragrance, food ingredients and bioscience. Whether an AI pilot, ABM push, or shift to services-selling, their experiences offer a front-row seat to what worked (and what didn’t). Come for the playbooks; stay for the pitfalls.
AI investments rarely underperform because the software is flawed. They fail because the rollout is: aimless pilots, superficial training, buried data. Showpad’s resident AI expert Bram De Geyter unpacks common go-to-market missteps with AI, and leads a peer exchange on how to avoid them. He’ll share what works when embedding AI into critical workflows, and demo Showpad Assist — the first AI agent for field sales. You’ll get a first look at what’s next on the Showpad AI roadmap and preview the vision for Showpad Assist.
Go off-script with other execs across healthcare, medical devices, and manufacturing throughout the London workshop.
We’re seeking 50 leaders across marketing, sales, and enablement who are passionate about advancing their fields and eager to share their insights in an all-day learning environment.
Our team will review all applications, and you will receive a confirmation email within 3 business days if you’re selected to attend.
If we are unable to accommodate your application, you’ll be offered exclusive access to select session learnings and invitations to future virtual events.
Excellence in the Field is a one-day, exclusive workshop dedicated to turning your revenue ambitions into real-world excellence. It will bring together approximately 50 revenue leaders to take part in the free-flowing of enablement ideas, genuine industry connections, and small-group discussions.
Excellence in the Field is for marketing, enablement, and sales leaders who are passionate about advancing their fields and eager to share their insights in an all-day, collaborative learning environment. This is your chance to be in the room where the next wave of revenue leadership is taking shape and showcase your own ideas among a handpicked group of peers. If you’re pushing for impact, experimenting with AI, or rethinking how your teams go to market, this event is built for you.
Attendance is by application so we can keep the event intimate and relevant, including a balance of professional expertise and industry backgrounds. After our team reviews your application, you will receive a response within 3 business days.
All Excellence in the Field events are free to attend, with breakfast, lunch, and happy hour provided. You’ll get access to a full-day of expert-led sessions and moderated workshops, networking with peers, and a takeaway Field Report with learnings from the day.
Programming is built around real challenges and real solutions — from proving enablement ROI to building AI-ready teams. Phase 1 of the agenda is posted above; more sessions will be revealed leading up to the live event on 18 November 2025.
Yes — we’ve created a customizable justification letter to help you secure internal approval to attend. It outlines the value of the event, what you’ll gain, and how it ties back to strategic priorities like AI adoption, field readiness, and measurable business impact.
