Forget the fluorescent lights and stuffy conference rooms. Join us at Artists For Humanity in the heart of Boston’s Innovation Hub. This backdrop sets the tone for a full day of sessions that tackle the essential work of enablement.
Preview our featured sessions that frame the day’s biggest questions and boldest ideas.
If you want your sales org to train, pitch, and close like champions, every move must be grounded in data. In this session, Vanessa Metcalf, VP of Revenue Enablement at Showpad, reveals how to use analytics to make business decisions, including knowing which content drives deals, how DSRs improve win rates, and why continuous learning builds all-star sellers. Vanessa underscores this with a sidelines customer chat on how they use Showpad’s value realization framework to prove impact.
When new deals stall or your solutions go unused by customers, it’s not just frustrating… it threatens your ROI. In this behavioral science-driven segment, Dr. Carey Morewedge, Professor of Marketing at Boston University, breaks down the psychological challenges of buyers, like the status quo bias and endowment effect, that can sabotage your go-to-market efforts. A hands-on demo will show how proving value starts with understanding what drives decisions.
AI investments rarely underperform because the software is flawed. They fail because the rollout is: aimless pilots, superficial training, metrics no one knows how to find. Showpad’s resident AI expert Bram De Geyter unpacks common go-to-market missteps with AI, then spearheads a peer exchange on how to avoid them. Drawing on recent customer experiences piloting the first AI agent for field sales — Showpad Assist — he’ll share what works when it comes to embedding AI into critical workflows. You’ll get a first look at what’s next on the Showpad AI roadmap and preview the vision for Showpad Assist.
In addition to our featured sessions, the day unfolds into a packed agenda built for real breakthroughs, unfiltered conversation, and tangible next steps. Here’s what’s on the docket.
Go off-script with other execs across healthcare, medical devices, and manufacturing throughout the Boston workshop.
We’re seeking 50 leaders across marketing, sales, and enablement who are passionate about advancing their fields and eager to share their insights in an all-day learning environment.
Our team will review all applications, and you will receive a confirmation email within 3 business days if you’re selected to attend.
If we are unable to accommodate your application, you’ll be offered exclusive access to select session learnings and invitations to future virtual events.
Excellence in the Field is a one-day, exclusive workshop dedicated to turning your revenue ambitions into real-world excellence. It will bring together approximately 50 revenue leaders to take part in the free-flowing of enablement ideas, genuine industry connections, and small-group discussions.
Excellence in the Field is for marketing, enablement, and sales leaders who are passionate about advancing their fields and eager to share their insights in an all-day, collaborative learning environment. This is your chance to be in the room where the next wave of revenue leadership is taking shape and showcase your own ideas among a handpicked group of peers. If you’re pushing for impact, experimenting with AI, or rethinking how your teams go to market, this event is built for you.
Attendance is by application so we can keep the event intimate and relevant, including a balance of professional expertise and industry backgrounds. After our team reviews your application, you will receive a response within 3 business days.
All Excellence in the Field events are free to attend, with breakfast, lunch, and happy hour provided. You’ll get access to a full-day of expert-led sessions and moderated workshops, networking with peers, and a takeaway Field Guide with learnings from the day.
Programming is built around real challenges and real solutions — from proving enablement ROI to building AI-ready teams. Phase 1 of the agenda is posted above; more sessions will be revealed leading up to the live event on September 23, 2025.
Yes — we’ve created a customizable justification letter to help you secure internal approval to attend. It outlines the value of the event, what you’ll gain, and how it ties back to strategic priorities like AI adoption, field readiness, and measurable business impact.
