Celebrating the enablement innovators
making an impact with Showpad
making an impact with Showpad
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Meet the winners
Challenge
Sales reps at the healthcare data company often had trouble locating accurate, compliant materials when they needed them most. Merative’s enablement team needed software that could support their vision for delivering comprehensive, proactive content programs that help drive pipeline growth at scale.
Solution
Kacie implemented Showpad as a one-stop hub for materials and skill-building. She revamped onboarding, launched certifications, and drove personalized, trackable outreach. Enablement was tailored to a newly structured team, with a clear focus on partner alignment.
Why Kacie won
Kacie’s transformation of Merative’s sales enablement is a five-star performance. In just six months, she revolutionized the team with Showpad, achieving a 100% passing rate on product certifications and igniting a significant increase in trackable pipeline activities. As one judge lauded, "Kacie's leadership is evident in creating a comprehensive charter, strategy roadmap, setting expectations, and fostering a high-performance culture. She tells a crucial story around how enablement software is necessary to uplevel the enablement function... and how she specifically did it with Showpad,” making her an indisputable champion.
Finalists
Aimee Blair, Marketing Consultant, AMB LLC for ExxonMobil
Aki Abe, Sr. Sales Enablement + Marketing Specialist, Panasonic Connect N.A.
Challenge
Established in 1989, Gripple are the original innovators and manufacturers of wire joining and tensioning devices, as well as anchoring, bracing, and wire suspension systems that have changed the game for many industries. Gripple needed to modernize its sales team and scale enablement globally in order to expand into new geos and sectors such as solar, rail and civil.
Solution
Shaun, with the support of his global marketing team, embedded Showpad across 10 countries and more than 300 users. He launched sales ambassador programs, spotlighted innovations via Homepages, and integrated Microsoft Power Bl to link Showpad engagement directly with sales performance.
Why Shaun won
Shaun's vision redefined sales-centered marketing at Gripple, making sales teams’ lives easier and fuelling aggressive growth. His efforts contributed to driving 20% of sales from new products, with the manufacturer's top Showpad users achieving 103% of their combined target by collectively driving a staggering $6.2 million in sales. "It's the category's strongest connection of how Showpad helps fuel functional goals," one judge noted, securing Shaun's trophy.
Finalists
Zuzana Kettner, Manager of THV Digital Solutions Europe, Edwards Lifesciences
Meghan Martell, Head of Marketing, Bruker Applied Mass Spectrometry
Challenge
Vestas, a global leader in sustainable energy solutions, continues to refine its digital ecosystem to drive innovation and efficiency. As part of this journey, the team saw an opportunity to enhance sales enablement and marketing support within the sales process.
Solution
Christian launched an ingenious internal campaign, using gamification and humor to encourage engagement with Showpad and highlight its potential value across the organization.
Why Christian won
Christian’s approach to user adoption is a masterclass in problem-solving. To launch Showpad, he produced an “exceptionally effective video” that quickly drew significant internal attention. This innovative solution didn’t just capture “genuine enthusiasm”; it sparked real interest in exploring more of Showpad’s capabilities, while also cutting through the abundance of communication sales managers typically receive. As one judge noted, Christian is a “great advocate for Showpad’s customer community,” whose initiative at Vestas serves as a shareable blueprint for promoting Showpad’s user-friendly platform and revenue potential.
Finalists
Sara Steensen, Senior Manager of Sales Enablement, JBT Marel
Bart Tielemans, Showpad Platform Lead, Esko
Challenge
A vast and highly specialized portfolio of flavors and food ingredients — adapted to a wide range of applications and regional requirements — made prospect conversations difficult, often leading to inconsistent messaging and missed commercial opportunities.
Solution
With Showpad, the 135-year-old company transformed their buyer journey. They implemented dynamic, interactive tools that let sellers explore their vast portfolio by segment and application — empowering them to build and curate customer-specific stories live during prospect meetings.
Why IFF won
IFF didn’t just redefine their pitch process; they perfected it. They simplified a “highly complex and technical product portfolio,” empowering sellers to deliver targeted, real-time stories. “Backed by a powerful and direct business outcome,” as one judge emphasized, active users of their interactive Showpad tools are closing deals that are a stunning 27% higher in value — a truly transformative approach.
Finalists
RS Group
CooperVision
PPG
Challenge
As a rapidly scaling revenue intelligence platform, AcuityMD demanded faster onboarding, consistent messaging, and continuous learning as its field teams navigated the dynamic MedTech market.
Solution
The SaaS firm brought Showpad’s AI-powered content management and seller effectiveness tools to the rescue, seamlessly integrating them with other parts of their sales and marketing software ecosystem to accelerate new rep training and power continuous learning for the veterans.
Why AcuityMD won
AcuityMD’s visionary approach to AI sets a new standard for enablement. With Showpad as a key component of their broader go-to-market strategy, they developed custom workflows and leveraged AI to accelerate onboarding and support continuous learning for their field teams. AcuityMD saw top-performing quarterly results just four months after rollout, solidifying their win as a "clear leader," according to the judges.
Finalists
B. Braun
Challenge
When Solventum spun out from 3M’s healthcare division, it inherited a sales enablement platform with low adoption and subpar content access, causing limited seller effectiveness and buyer engagement.
Solution
After the newly standalone company deployed Showpad, active users doubled within one month with the more intuitive platform — boosting seller engagement, improving customer collaboration with our digital sales room Shared Spaces, and delivering actionable usage insights with a click.
Why Solventum won
Solventum’s rapid rise is a success story of strategic implementation. Their immediate, quantifiable impact of doubling active users showcases their effective change management and dedication to empowering teams. As one judge commented, “The aggressive adoption and immediate results prove they’re quite literally changing the way they do business,” making them a standout new customer.
Finalists
Altera Digital Health
Challenge
Though a global leader in electrification and automation, ABB’s sales teams were losing valuable time hunting for content — often unsure whether what they found was current or relevant. This slowed sales cycles, eroded confidence, and made it difficult to maintain consistency across markets.
Solution
ABB deployed Showpad to more than 700 reps in 40 countries, unifying global and local content into one centralized destination. By introducing a repeatable sales flow, reps now had easy access to trusted materials both online and offline. The result: improved version control, stronger team alignment, and more consistent buyer experiences globally.
Why ABB won
ABB didn’t just launch Showpad — they built a global enablement engine. They created a seamless, end-to-end experience with Content and Coach that supports every stage of the sales motion. With more than 103 product courses and a Showpad champion in each of their 40 countries, ABB has fostered a culture of continuous learning and global consistency. As their Global Head of Marketing & Sales put it, “With Showpad, we make sure that our salespeople spend less time looking for content and more time with our customers,” making their program a model for enablement excellence.
Finalists
Convatec
Wyndham Hotels & Resorts
Challenge
The enterprise technologies and solutions powerhouse Panasonic Connect faced fragmented sales materials and a lack of centralized content. This left reps struggling to find information, hindering overall enablement adoption and consistent buyer engagement.
Solution
Aki relaunched and scaled Showpad, creating a single source of truth. She developed custom Homepages and tailored vertical-specific pages, integrating key tools like Outlook and Salesforce.
Why Aki won
Aki’s triumph as the People’s Choice Award winner is a testament to her transformative leadership. Dubbed Panasonic’s “Showpad quarterback,” she masterfully manages Showpad across seven business units and more than 7,400 assets, spearheading a re-launch that propelled user adoption from below 50% to more than 90%. Receiving 100+ votes and a wave of ringing endorsements from colleagues, her commitment to delivering “seamless content management” clearly resonated — making her an undeniable favorite and a true champion of enablement.
