Celebrating the enablement innovators
making an impact with Showpad

Celebrating the enablement innovators
making an impact with Showpad

ABOUT

What are the Excellence 

in Action Awards?

The Excellence in Action Awards celebrate Showpad customers who are driving innovation, leadership, and measurable outcomes in revenue enablement. As the leading revenue enablement platform, Showpad helps sales and marketing teams connect with buyers through engaging content, AI-powered insights, and impactful training — all with one goal: to enable excellence.
Because when teams have the right tools and knowledge, they win more deals and build stronger customer relationships. And that’s exactly what these awards are all about.
As your committed success partner, we want to recognize your achievements in commercial excellence — whether you're creating stellar content, leveraging AI for smarter selling, or transforming the entire buyer experience.
CATEGORIES

What are the awards criteria?

For these inaugural awards, we’re honoring outstanding professionals and places of business across key facets of commercial excellence, including:
Individual Awards
Enablement Leader of the Year
Honoring a standout enablement leader or program manager who’s steered strategic success with Showpad. Their leadership has significantly improved sales effectiveness, content adoption, or training impact.
Marketing Leader of the Year
Celebrating a marketing professional who’s played a pivotal role in guiding enablement and sales alignment. Their efforts have ensured sales teams have the right content, insights, and strategies to interact with buyers effectively.
Rev Community Champion
Acknowledging an individual who shares their personal success stories, best practices, and insights with the broader revenue enablement sphere on The Rev, Showpad’s community platform. Their contributions help others learn, grow, and innovate.
Company Awards
Innovation in Buyer Experience
Commending a company that’s pushing the boundaries with creative Showpad solutions that elevate the buyer experience. Their Initiatives have resulted in more engaging, seamless, and effective customer interactions.
Pioneer in AI-Powered Enablement
Applauding a company that’s successfully integrated AI into its enablement strategy. By leveraging AI, they have enhanced sales training, content delivery, or buyer engagement in groundbreaking ways.
Rising Star
Saluting a company that’s achieved remarkable results within its first year of using Showpad. Their rapid adoption, strong execution, and measurable impact set them apart as a standout new customer.
Best-in-Class Enablement
Shouting-out a company that’s achieved exceptional seller effectiveness and buyer engagement. The winning organization has demonstrated quantifiable impact on their business, a fast and effective Showpad deployment, and strong cross-functional collaboration between sales, marketing, and enablement teams.
PRIZES

Why should you nominate?

With an Excellence in Action nomination, you or your company will get enablement industry bragging rights and receive the recognition you deserve! Winning your category also gets the individual or a company representative:
All-expense-paid trip to an upcoming Showpad flagship event in your region.
Exclusive thought-leadership opportunities, such as an invitation to speak at an industry event and a case study feature.
Professional recognition, including a special Excellence in Action badge for your personal LinkedIn profile. Additionally, all contacts from winning accounts will receive a badge on The Rev, Showpad’s customer community where enablement professionals connect, share best practices, and grow together through collaboration, support, and exclusive insights.
Spotlight in Showpad marketing via video interviews and social promotion.
PROCESS

What’s the timeline?

Step one: nominate yourself, a company colleague, or an industry peer in just a few minutes!
April 16 – May 16
Nominations open
May 21
Application deadline
May 30 – June 13
Peer voting open
June 16 – June 30
Judges review finalists
July
Winners notified and invited to attend a new Showpad flagship event in their region
Aug 2025 – May 2026
Winners are promoted on Showpad.com, Showpad’s LinkedIn account, and at live flagship events in Europe and the United States
FAQs

What else should you know?

Who can participate?

Anyone can nominate! You can nominate yourself, a teammate, or an industry peer — as long as they work for an active Showpad customer. We’re all about celebrating real impact, wherever it’s happening.

What makes a strong nomination?

Details, not fluff. Tell us your enablement goal, how it was implemented, and how Showpad helped you achieve it. We’re looking for thoughtful strategy, measurable outcomes, and honest reflections — not just buzzwords. Note: All nominations must be submitted in English.

Can I nominate or apply for multiple awards?

Absolutely! As long as the criteria fit, you can submit multiple nominations, but any individual or company can only win one award.

Similarly, you can apply for multiple categories yourself, but can only win in one.

When is the deadline for nominations?

All nominations must be submitted by May 15, 2025.

What’s the difference between a nomination and an application?

Think of the nomination as a heads-up to the nominee — “Hey, I think you or your company are doing great work.”

All nominees will then automatically be notified by Showpad to finalize their submission. The individual nominee or company point of contact must submit this application with more details about their accomplishment and impact to officially be in the running for an Excellence in Action award.

When is the deadline for nominees to accept their nomination by submitting their application?

Nominees have until May 21, 2025, to complete their application. Don’t let a great nomination go to waste — finish strong!

If my company wins an award, who receives the all-expense-paid trip?

For the company awards, the most senior-level leader of the program- or initiative-owning team must be identified as the executive sponsor in the nomination form. This individual must acknowledge and agree to participate in the Excellence in Action Awards and attend one of the Showpad flagship events in 2025-2026, located in the U.S. and Europe. Showpad will cover travel and accommodation expenses for the executive sponsor to attend one event.

Recognition and a great trip? Win-win.

NOMINATE
Are you ready to
celebrate excellence?
Step into the spotlight today!

Enablement wins deserve an ovation. Whether you're a Showpad customer strengthening revenue org collaboration, driving bottom line impact, or pioneering AI-powered selling, now’s the time to get recognized.

Don't miss your chance — applications for our first-annual Excellence in Action Awards close May 16, 2025!
NOMINATE
Are you ready to
celebrate excellence?
Step into the spotlight today!

Enablement wins deserve an ovation. Whether you’re a Showpad customer strengthening revenue org collaboration, driving bottom line impact, or pioneering AI-powered selling, now’s the time to get recognized.

Don’t miss your chance — nominations for our first-annual Excellence in Action Awards close May 16, 2025!

Nominations are now closed.